How top dentists always keep their books filled.

How Top Dentists Use Meta Ads to Book More Consultations (And You Can Too)

In today’s digital-first world, being visible on the right platforms can make or break your clinic’s growth. Among all the available tools, Meta ads (on Facebook and Instagram) continue to lead the way in delivering consistent results for dental clinics looking to attract new patients. At Merdens, we help dentists across Scandinavia use these platforms to reliably grow their businesses and fill their consultation calendars.

In this article, we’ll show you how some of the top-performing dental clinics are using Meta ads not just to get clicks, but to book real consultations with the right kind of patients – and how you can do the same.

Why Meta Ads work so well for dentists

Unlike traditional ads that cast a wide net, Meta ads allow you to zero in on exactly the kind of people most likely to book a consultation – whether they’re interested in a routine checkup, Invisalign, implants, or teeth whitening. Meta’s targeting capabilities let you reach users based on location, interests, behavior, and even life events – making it incredibly efficient and cost-effective.

But there’s more to success than just running ads. What sets top clinics apart is how they combine smart targeting with trust-building content and seamless conversion paths.

Our System: Designed to book more consultations

At Merdens, we’ve developed a proven system specifically for dental clinics that turns cold audiences into booked consultations. Here’s what it includes:

Laser-focused targeting that reaches the right people

We use Meta’s powerful ad tools to reach users who are actively searching for dental solutions or who fit the profile of someone likely to need them soon. For example, we recently helped a clinic in Stockholm target young professionals interested in cosmetic dentistry. In just two weeks, their ad campaign generated 47 qualified leads – all interested in Invisalign.

We also retarget website visitors and social media engagers with follow-up ads to stay top of mind and move them closer to booking.

Landing pages that turn clicks into consultations

A great ad grabs attention – but it’s the landing page that gets the appointment booked. We build customized landing pages tailored to each campaign. These pages are optimized for mobile, highlight specific treatments, feature social proof, and make it incredibly easy to request a consultation.

For a clinic in Copenhagen, we tested a dedicated landing page versus their homepage. The result? A 32% increase in consultations for implant treatments within the first month.

Content that builds trust and converts

People don’t book dental consultations on impulse. They need to feel informed and confident. That’s why we produce engaging content that educates and reassures – without being overly salesy. Think behind-the-scenes videos, patient testimonials, FAQ reels, and before-and-after treatment photos.

One of our clients in Malmö ran a short video series showing the Invisalign journey of a real patient. Within weeks, inquiries about Invisalign doubled, and consultations followed shortly after.

Campaigns that prioritize quality over quantity

Not all consultations are created equal. Many clinics come to us looking to attract higher-value patients who are interested in premium services like implants or full-mouth restorations. We craft campaigns designed to do just that – ensuring your team’s time is spent on the most profitable cases.

With strategic copy, visuals, and segmented targeting, we helped one Oslo-based clinic triple their average consultation value over 3 months – without increasing their ad spend.

Data-driven improvements every step of the way

Meta ads are not “set and forget.” We continuously monitor campaign performance, run A/B tests, and optimize everything from copy to visuals to conversion paths. This ongoing refinement ensures that your cost per consultation keeps going down while your ROI keeps going up.

Why this works for so many dentists

Using Meta ads with the right strategy gives dental clinics an edge. It’s about being visible where your ideal patients already spend their time, delivering a message that resonates, and making it easy for them to take the next step.

At Merdens, we’ve helped over 250+ clinics across Scandinavia grow their consultation bookings – not by guessing, but by applying a tested system that delivers results.

Want to See the System in Action?

Curious about how our Meta ad system could work for your clinic – completely risk-free? Click below to schedule a free strategy session with our team.

No results? Your money back. Simple as that.

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