How 250+ dental clinics fill their chairs (on autopilot)

Today, social media has become an increasingly important tool for businesses to reach potential customers.

Facebook and Instagram are among the platforms that stand out the most and are currently highly effective for promoting dental clinics.

At Merdens, we assist dental clinics, large and small, in predictably growing their businesses through social media marketing.

In this article, we break down how over 250+ clinics across Scandinavia use our system to not only fill their chairs but also attract patients who opt for more expensive treatments.  

Why Social Media works for dental clinics

Social media has changed the way people find and choose healthcare services. Instead of relying solely on recommendations or random searches, today’s customers use platforms like Facebook and Instagram to discover local services – including dentists. With billions of active users, these platforms offer a unique opportunity to reach both new and existing patients in a targeted and cost-effective way.

For dental clinics, it’s not just about visibility but about building trust. Patients want to see before-and-after photos, read reviews, and get a sense of the clinic’s atmosphere before booking an appointment. Through strategic use of ads, organic posts, and stories, we help clinics showcase their expertise and build a relationship with potential customers even before they sit in the chair.

Our System: A well-oiled machine

At Merdens, we’ve developed a system that combines targeted advertising, content production, customized landing pages, and analytics to ensure dental clinics not only attract more patients but the right patients. Here’s how it works:

1. Targeted Ads That Hit the Mark
   Using advanced tools for audience analysis, we set up ads that reach people in the local area who are actively seeking dental services – or who are likely to need them soon. For example, we can target parents who need braces for their children or adults considering cosmetic treatments like teeth whitening or invisible aligners like Invisalign.
2. Customized Landing Pages That Convert
   When potential patients click on the ads, we direct them to specially designed landing pages optimized for conversion. These pages are tailored to highlight the clinic’s services, including specific treatments like implants or aesthetic dentistry, and make it easy for visitors to book an appointment or request more information. For a clinic in Bergen, we ran an A/B test to measure how effective the landing page was compared to their regular website. The result was a 25% increase in conversions after we implemented a landing page focused on teeth whitening.
3. Content That Sells Without “Selling”
   We produce professional content – everything from short videos showing treatments in action to informative posts about dental health. This not only builds credibility but also positions the clinic as an authority in the eyes of patients. One example is a client in Oslo who doubled their consultations for dental implants after we launched a series of patient stories on Facebook and Instagram.
4. Focus on High-Value Patients
   Many clinics struggle to fill their schedules with profitable treatments. Our system prioritizes attracting patients willing to invest in premium services like implants, Invisalign, aesthetic dentistry, or extensive reconstructions. Through specific campaigns and landing pages, we’ve helped clinics increase revenue per patient by up to 40%. Sure, filling the chair is great for many, but this is where most clinics truly grow and stand out.
5. Continuous Optimization
   Marketing isn’t a “set it and forget it” solution. We analyze data from ads, landing pages, and campaigns to figure out what works best and adjust the strategy accordingly. This ensures clinics get the maximum return on their investment over time.

Why this Is a smart solution

Using social media and landing pages in this way gives dental clinics an effective way to reach more patients while focusing on profitable treatments. It’s about meeting people where they already are, building trust, and making it easy to take the next step – all backed by data showing what actually works.

Want to try the system?

Would you like to see how our system can help your clinic, completely risk-free? Click the button below and book a free consultation with us today!

If you don’t see results, you get your money back. It’s that simple.